As far as I see it there are two ways to gain the knowledge needed to move into the internet marketing arena. Either spend LOTS of time, and lots of money as I have learning for yourself, or hire a Internet Marketing Consultant. The great thing about internet marketing consulting is that you are only paying a portion for a large amount of knowledge. Look at it this way. I have been running a website for the last four years, now I pay more for my hosting, but if you just want one website you can get away with a 1and1 hosting package for $5 a month. That times twelve months, times four years only comes up to $240 now add in an extra $20 for website fees, whatever you spend in marketing (generally in the thousands if done right) and you end up spending way more to learn it yourself than you would through consulting internet marketing services. The reason for that is that your internet marketing consultant has spent the time and money learning the marketing tricks of the trade, and several other people are paying for that knowledge not just you!