The rule of one half of one percent is one of those things that slips under the radar of most people who do advertising… some don’t even know about the rule, just guessing on what their returns will be for an advertising campaign.В Now, don’t get me wrong, the right campaign to the right people can bring higher returns, but in general any advertising campaign will bring in 1/2 of 1% sales return.
Let’s say you run an advertising campaign that reaches 2,000,000 people online.В In theory this should return 0.5% of those people as customers.В So a campaign reaching 2,000,000 should pull in the “sales” of 10,000 people.В Or in my case what I want to do is for ApplyMyWay.com it should pull in 10,000 new applications… I have my doubts on that, but we’ll say 5,000 applications, and 5,000 clicks on advertisements on the site (since we already know that these are the 1% of ad clickers online anyways).
